A: Laurence, Sion and Norman. And that says it all. Although a global leader in the supply of alloyed powders used for surface coating and high temperature brazing, its success is attributable to the core family values and personality at its heart. This is what my images needed to translate. I needed to tell its distinctive story, convey its brand values.
As always, I believe that a good result is only as good as the brief you take. To that end, I set aside a half-day ahead of the shoot to discuss the aims and objectives of the commission with Operations Director, Laurence Griffiths. It is always good to wear my two hats at the same time: my photography and my designer one. A lovely set of images is all well and good, but knowing what objectives the company has for their use (or even suggesting how they could be used to best effect) ensures that end results are fit for purpose. Experience has shown me that time is always limited and things can sometimes be very “fluid”. Preparation and organisation is key and I sometimes have to let my clients know in the gentlest way possible.
It was an early Monday morning start at the conference venue at the Beacon, Llanelli where all LSN’s world-wide staff was convened. My approach was informal and bright – even the light I used was natural, removing the sterile corporate-glare you often see reflected in contexts such as these. There were a couple of for the record group-shots which had to be done, but again, interesting viewpoints gave a new twist to these, reflective of the very different company embodied in LSN Diffusion. We even had blue skies for the half-hour outside.
The second half of the day was spent in the company’s impressive purpose-built site at Llandybie shooting varied aspects of the operation: people, process, plant etc.
The result is an array of images that translates LSN Diffusion as they want it to be seen, and which I saw and captured: one very happy client and one happy photographer.